Press release
631KB
november 23, 2021 - Hyundai
Hyundai Motor's All-Electric IONIQ 5, All-New TUCSON Hit Big Screen in 'Spider-Man™: No Way Home'
- IONIQ 5 and #tucson to be featured in Sony Pictures’ upcoming film ‘Spider-Man: No Way Home’ exclusively in movie theaters from Dec. 17
- Hyundai Motor’s global marketing campaign to include a new #tv spot promoting #ioniq5 with actor Tom Holland as Spider-Man, directed by Jon Watts
- ‘Spider-Man: No Way Home’ is the first film from the Hyundai-Sony strategic partnership, with additional marketing schemes to support future films in 2022
- The partnership offers viewers opportunities to grasp #Hyundai Motor’s human-centered mobility vision via innovative vehicles and technologies
SEOUL/FOUNTAIN VALLEY, Calif., Nov. 22, 2021 – The all-new #Hyundai IONIQ 5 and all-new #Hyundai TUCSON will make their Hollywood debut in Sony Pictures’ upcoming film “Spider-Man: No Way Home”.
Leading up to the film’s December 17 theatrical release, #Hyundai Motor Company has launched an integrated marketing program that includes a global #tv commercial and a variety of digital promotional activities. The campaign stems from the global multi-picture promotional partnership Hyundai Motor inked with Sony Pictures in May 2020 to showcase the company’s human-centered mobility vision via product and technological innovations.
“The placement of the all-electric #ioniq5 and all-new #tucson in ‘Spider-Man: No Way Home’ marks the first meaningful milestone in the strategic partnership between #Hyundai Motor Company and Sony Pictures #entertainment,” said Thomas Schemera, Executive Vice President, Global Chief Marketing Officer and Head of Customer Experience Division of #Hyundai Motor Company. “We expect great marketing impact from this collaboration. This exciting film and the two vehicles’ inclusion in key moments of the storyline played by the main characters will exhilarate the minds of millions of viewers around the world.”
“Spider-Man: No Way Home” is the third Spider-Man film created by Sony Pictures and Marvel Studios, starring Tom Holland, who plays the role of high-schooler Peter Parker and his alias, Spider-Man. Its predecessor “Spider-Man: Far From Home” grossed USD 1.131 billion worldwide as the fourth-highest-grossing movie of 2019 and the 25th-highest-grossing movie of all time.
“Hyundai is synonymous with leading technology and visually innovative design, so it comes as no surprise that they have created a cutting-edge marketing campaign for the #ioniq5 and the highly anticipated ‘Spider-Man: No Way Home’ - the foundation of which is customized content made exclusively for this deal. We have no doubt that Spider-Man fans will have a lot of fun with this innovative collaboration,” said Jeffrey Godsick, EVP of Global Partnerships and Brand Management and Head of Location Based #entertainment at Sony Pictures #entertainment.
In addition to the product-placement scheme, #Hyundai Motor will pursue diverse marketing activities by using its intellectual property rights associated with “Spider-Man: No Way Home.” Among them is the long-form commercial, “Only Way Home,” which is directed by Jon Watts, the director of all three of the most recent Spider-Man films, and features Tom Holland as Spider-Man and his best friend Ned Leeds played by Jacob Batalon.
Further information in the press release to download
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