Speedy, created by children for children, in the name of sustainable cycling. Here is the new Beking 2022 mascot, a cute sloth that suggests the right approach to mobility to the little ones.

He’s a sloth and his name is Speedy, the new mascot of Beking #monaco 2022, designed to help young cyclists approach the rules of the road and become more aware and autonomous in moving around safely.

Speedy is a cute red and white sloth that was born from the desire to find a voice capable of conveying messages to a target audience unrelated to the purely sporting and institutional aspects of the #event. He will therefore be the narrator of all the editorial lines about education, #entertainment and soft #mobility. An idea for the youngest by the children who have been an active part in its conception, as #claudiamorandini, co-creator of Beking, explained: 'Our children are very proud to participate in this project. They contributed to the creation of Speedy, together with the whole fantastic Beking team, and have many ideas for the future. During the last edition, they enjoyed cycling with their peer friends in the name of the passion that binds them to their dads, and it was a truly magical day."

Road education, and the #safety of children, is certainly one of the most important themes of the project, a commitment that every parent must make to turn this traveling mode into a healthy habit. In big cities, it is essential to use a mode of transport that replaces the car, to save time, health and to think about the Planet. It is from these small steps that proper education can begin.

"I remember when I was a child and the bicycle was what we used to get around everywhere. I would like it to be like that again," explained Claudia, who is not only part of the Beking team, but first and foremost a mother. "The only way to enthuse a child is to enable them to play a #sport, and we will give everyone the chance to do so, safely, with the roads closed to traffic. This is the first step; then, the children will have to learn to cycle on the road safely. My eldest son rides his bike around the city, but Matteo used to accompany him over and over again, until he became aware of the risks and learned to live with the traffic. Of course, we are also talking about raising awareness among drivers. We will come - I hope - to view the road as belonging to everyone with mutual respect."

Future, sharing, joy are just some of the keywords of the #event that will be held in #monaco on 27 November, opening its doors to families and children to introduce them to cycling and make them fall in love with it.

A great challenge to convey correct messages and bet on a better world.