Cookie Consent by Free Privacy Policy website Hyundai "Questions Everything" in Marketing Campaign for the All-New 2022 Tucson
aprile 29, 2021 - Hyundai

Hyundai "Questions Everything" in Marketing Campaign for the All-New 2022 Tucson

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FOUNTAIN VALLEY, Calif., April 29, 2021 – Asking questions is at the heart of making things great, and #Hyundai is tapping into this mindset for its creative marketing campaign for the all-new 2022 Tucson.

So, what is this press release about?
It’s announcing a fully integrated marketing campaign, including a celebrity-filled #tv commercial and innovative social media and digital executions, that shows how #Hyundai asked all the right questions in making the bold changes that inspired the all-new 2022 Tucson.

Why “Question Everything”?
“Questions are the key to making things great and we questioned every detail and assumption when developing the all-new 2022 Tucson,” said Angela Zepeda, CMO, #Hyundai Motor America. “We used that as the creative hook in our campaign and had fun with our celebrity partners by asking some of life’s most thought-provoking questions. This is our most innovative and technologically advanced Tucson ever. The all-new Tucson will define our brand for the future. We are supporting it with one of our most creative and expansive marketing campaigns we’ve ever executed.”

Potentially the most important question: Which celebrities did #Hyundai choose?
Some of America’s favorite celebrities in #entertainment, comedy, music, sports, cooking, and design were enlisted to star in Hyundai’s new ad. In the 60-second comedic spot, “Question Everything,” actor, producer, and director Jason Bateman; actress, writer, producer, and director Mindy Kaling; global superstar and actress Becky G.; basketball star Kawhi Leonard; chef, Emmy award-winning #tv host, author, and restaurateur Giada De Laurentiis; and celebrity designer, author, producer and television personality Nate Berkus ask some of life’s most unusual and burning questions, which culminate with #Hyundai designers asking themselves the questions that led to Tucson redefining its segment. Additionally, there will be three 30-second feature-focused spots.

Next logical question: Where can I see the ad?
Watch it now on Hyundai’s YouTube channel | “Question Everything”: https://youtu.be/XI3-fJlmnoM

Further information in the press release to download