Samsung to Build First Virtual Production Studio With CJ ENM Leveraging Leading Display Technology

Comunicato Stampa disponibile solo in lingua originale. 

Samsung Electronics today announced a new #partnership with #cjenm, Asia’s leading #entertainment and media group behind the Oscar-winning film ‘Parasite’, to build a virtual production studio to spearhead the production of future video content. Combining its cutting-edge Micro #led #technology with CJ ENM’s globally recognized content production of television series and films, #samsung is taking the next step in a new initiative to innovate in the rapidly expanding virtual production market.

 Through this #partnership, #samsung will supply its state-of-the-art display #technology, The Wall, to CJ ENM’s virtual studio, a part of its television and film production studio complex scheduled to open in Paju, Korea later this year. The custom virtual production volume studio will be the first in the world to leverage The Wall’s boundless #led #technology, unlocking new possibilities for video content production operations and virtual production solutions. The main display will be installed in an oval shape with a diameter of 20 meters and a height of seven meters or more, creating a seemingly endless backdrop to capture content.

“We are excited to collaborate with #cjenm to build a virtual production studio featuring Samsung’s most cutting-edge display technologies,” said Jong-hee Han, President of Visual Display Business at #samsung Electronics. “With this #partnership, #samsung is launching a new virtual production industry initiative with a commitment to deliver innovative products and solutions that offer the optimal environment for next-generation content production.”

 This virtual production studio will use #led displays and connected cameras to create virtual settings in real-time. This solution will save time and reduce image compositing and on-location production costs while helping filmmakers to see the camera on the live-action set in any direction.

 The Wall’s modular #technology allows creators to design environments to their specific requirements, enabling a variety of installation options such as ceiling installation and convex or concave design, depending on the internal studio design.

Further information in the press release to download